Apollinaire Consultancy Associates Ltd

"The best training and consultancy service for your organisation."
Penny Crisfield, Founder


"The formal introduction of the concept of “how-to-coach” into cricket’s coach and coach educator programmes has been the single most significant factor behind the step change in the performance of our coaches and tutors at levels 1 and 2..."

Gordon Lord, the ECB Head of Elite Coach Development

"Penny Crisfield’s contribution to the development of coach education across a number of sports, is unrivalled. She is one of the most experienced and effective coach educators working in the sporting arena today."

Steve Rider at UK Coaching Awards

"I have spent 20 years in the NHS and have 'lost my way' over the last 3 or so years. In the ADB coaching programme and in particular Apollinaire’s Tutor Training, I have re-ignited something that I have not felt for quite a while."

Clive Thorp, delegate on tutor training

"In 39 years of training, Penny is the most professional role model of Learner Centred Coaching .She is an asset to any training team or company, a 6 star consultant!"

Richard Power, delegate on tutor training

Previous clients

We have attracted a high quality and diverse range of clients, including:

  • Dame Kelly Holmes Trust
  • England and Wales Cricket Board
  • England Netball
  • GlaxoSmithKline
  • Loughborough University
  • Rolls Royce
  • Rugby Football Union
  • Scottish Swimming
  • Sport Scotland
  • Sportscoach UK
  • The Football Association
  • UK Athletics
  • UK Sport
  • Youth Sport Trust